Floretti
No heavy bottle
One light strip straight into the drum. No cap, no measuring cup and far less cupboard space.
Smarter washing
Laundry strips for a lighter laundry routine
Floretti is made for people who want to wash cleanly without the hassle of dosing, lifting, and storing.
Why washing with laundry strips feels easier
Floretti laundry strips are pre-dosed and go directly into the drum. This means you don't need a measuring cap, you don't lift heavy bottles, and you prevent yourself from unconsciously using too much detergent. This makes washing more straightforward, especially if multiple people at home use the same laundry routine.
Powerful clean without the daily mess
The strip dissolves in the wash water and distributes the detergent throughout the drum. For daily white, dark, and colored laundry, this is a simple way to wash cleanly without a mess around the washing machine or residue in a measuring cup.
First try or immediately take stock
If you want to try Floretti first, choose the trial pack with Fresh Linen and Lavender. Those who already know that laundry strips fit into their routine often choose a larger pack or duo pack for more washes at home and a lower price per wash.
Handy for home and on the go
Because laundry strips are dry, flat, and light, they are easy to take with you on holiday, camping, or in a sports bag. They also keep things tidy in a small laundry room: no large bottles, no leakage, and less stock taking up space.